Hello. We Are KAJI+ and We Make The Complex Easy to Solve.
Looking to build a brand but not sure where to start? Let us help by asking the questions you’d likely have.
what is KAJI+
KAJI+ began with a conviction.
After 15 years directing brand narratives across Singapore, Paris, Hong Kong and beyond, Sharifah saw one persistent gap:
too many brands spoke—too few truly connected.
So in 2021, KAJI+ was formed to change the conversation.
What kind of industries
Nuance over Noise
Data is our compass, but culture is our north star. We unearth insights, then translate them into stories that resonate—locally, regionally, globally. Thus, our name kaji means to investigate (in Malay/ Indonesian) as well as fire (in Japanese). It’s a perfect reflection of what we do—uncovering truth through inquiry, and then sparking the ideas that move people and brands forward.
Strategy as an Act of Care
From re‑imagining heritage labels like Baju by Oniatta to unveiling the Rolls‑Royce Phantom Series II, we craft every touchpoint to be a human-centered solution.
Learning Fuels Leadership
With roots in academia, we believe in continuous learning as an integral part of the journey. Whether it’s in a brand workshop or focus group in a client’s office or conducting branding workshops in a University classroom, keeps us curious and future-focused. What we teach, we practise. What we learn, we share.
Collaboration Creates Momentum
Be it revenue lifts, PR values or multi-city launches — these wins happen because we align founders, creators, agencies, and government bodies behind one clear narrative. The ‘+’ in our name represents collaboration because nothing meaningful happens in isolation.
how does KAJI+ approach a new project
With strategic storytelling, cultural attunement and global fluency, our goal is:
Overview of Key Services
(Research, Strategy, Activation)
CASE STUDIES
Amilino
CTO & Co-Founder, Granular AI
Lorem ipsum dolor sit amet consectetur. Elementum nec auctor diam tincidunt nisl malesuada pharetra pulvinar ac. Tellus gravida vestibulum nullam rutrum arcu risus. Tellus nulla volutpat mollis at egestas at to milo congue condimentum, mollis at egestas at to milo congue condimentum.
Amilino
CTO & Co-Founder, Granular AI
Lorem ipsum dolor sit amet consectetur. Elementum nec auctor diam tincidunt nisl malesuada pharetra pulvinar ac. Tellus gravida vestibulum nullam rutrum arcu risus. Tellus nulla volutpat mollis at egestas at to milo congue condimentum, mollis at egestas at to milo congue condimentum.
Amilino
CTO & Co-Founder, Granular AI
Lorem ipsum dolor sit amet consectetur. Elementum nec auctor diam tincidunt nisl malesuada pharetra pulvinar ac. Tellus gravida vestibulum nullam rutrum arcu risus. Tellus nulla volutpat mollis at egestas at to milo congue condimentum, mollis at egestas at to milo congue condimentum.
Amilino
CTO & Co-Founder, Granular AI
Lorem ipsum dolor sit amet consectetur. Elementum nec auctor diam tincidunt nisl malesuada pharetra pulvinar ac. Tellus gravida vestibulum nullam rutrum arcu risus. Tellus nulla volutpat mollis at egestas at to milo congue condimentum, mollis at egestas at to milo congue condimentum.
Faruk Ahmed
CTO & Co-Founder, Granular AI
Lorem ipsum dolor sit amet consectetur. Elementum nec auctor diam tincidunt nisl malesuada pharetra pulvinar ac. Tellus gravida vestibulum nullam rutrum arcu risus. Tellus nulla volutpat mollis at egestas at to milo congue condimentum, mollis at egestas at to milo congue condimentum.
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